Analysis Of Personal Selling Influence On The Decision To Purchase Car Products At Honda Wiltop Jambi

Abstract

This study aims to determine the description of respondents and the influence of personal selling on purchasing decisions for Honda Wiltop Jambi products. The data analysis method used in this study is a simple linear regression analysis method. Where, in analyzing measurements that test the influence of personal selling on purchasing decisions. Based on data analysis in the results of the study, there is a significant influence between personal selling on purchasing decisions for Honda Wiltop Jambi products. The results of the study showed that personal selling of Honda brand cars with an approach indicator of 90.06%, a percentage of 81.07%, handling objections of 91.55%, closing sales of 92.04%, then the quality of service is classified as good. The decision to purchase a Honda Jaya brand car with a product offering indicator of 86.10%, product quality of 82.41%, product excellence of 88.11%, interest of 80.09%, then the decision to purchase a Honda brand car is classified as good. Based on the results of this t-test, it shows that personal selling (X) has a positive and significant influence on purchasing decisions for Honda brand cars.