Applying Talent Management to Support the Regeneration of Batik Artisans in Giriloyo Village

Okka Adittio  Putra; Victor Rezeki Putra Sitanggang; Annisa  Arista; Despita Maharani; Mira Hartika; Sindy Mardianti Sholehah; Tarin Dia Utami; Dedy Hermawan

doi:10.58222/jp.v4i2.1339

Authors

Okka Adittio Putra Universitas Prof Dr Hazairin SH https://orcid.org/0009-0008-7109-256X
Victor Rezeki Putra Sitanggang Universitas Prof Dr Hazairin SH
Annisa Arista Universitas Prof Dr Hazairin SH
Despita Maharani Universitas Prof Dr Hazairin SH
Mira Hartika Universitas Prof Dr Hazairin SH
Sindy Mardianti Sholehah Universitas Prof Dr Hazairin SH
Tarin Dia Utami Universitas Prof Dr Hazairin SH
Dedy Hermawan Universitas Prof Dr Hazairin SH

DOI:

https://doi.org/10.58222/jp.v4i2.1339

Keywords:

talent management,, artisan regeneration, Giriloyo batik, community service, local cultural human resources

Abstract

This community service program aims to support the regeneration of batik artisans in Giriloyo Village through a talent management approach. The activity was carried out using a participatory method that included identifying youth potential, assessing competencies, experiential-based training, and continuous mentoring. The training materials covered batik-making techniques, motif design based on local wisdom, digital marketing, and community leadership.

The results showed a significant improvement in participants' technical skills and cultural understanding. Young participants became actively involved in batik production and promotion and established positive collaborations with senior artisans. The program also encouraged the emergence of creative youth communities and raised awareness of the importance of preserving local cultural heritage.

This activity demonstrates that a talent-based human resource management strategy can offer effective solutions to regeneration challenges in traditional cultural sectors. Although constraints such as limited facilities and funding remain, the program has made a tangible contribution to strengthening the local creative economy and preserving intangible cultural heritage.

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