The Implementation of Segmenting, Targeting, and Positioning in the Marketing of Frozen Peeled Vannamei Shrimp (Litopenaeus vannamei) at PT. Dpum Central Java . Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital, [S. l.], v. 4, n. 1, p. 35–44, 2025. DOI: 10.58222/jemakbd.v4i1.237. Disponível em: https://journal.bengkuluinstitute.com/index.php/JEMAKBD/article/view/237. Acesso em: 24 jun. 2026.