https://journal.bengkuluinstitute.com/index.php/islampedia/issue/feed 2025-08-10T03:22:31+00:00 Open Journal Systems <table class="data" width="100%" bgcolor="#fffff"> <tbody> <tr valign="top"> <td width="25%"><strong>Journal Title in ROAD ISSN</strong></td> <td width="75%"><a title="ROAD ISSN" href="https://journal.bengkuluinstitute.com/index.php/islampedia" target="_blank" rel="noopener">Nizam : Jurnal Islampedia</a></td> </tr> <tr valign="top"> <td width="25%"><strong>Publisher</strong></td> <td width="75%"><a href="https://journal.bengkuluinstitute.com/index.php/islampedia/management/settings/bengkuluinstitute.com" target="_blank" rel="noopener">Gayaku Publisher</a><br />Jalan Kalimantan No 4 RT 004 RW 001 Kelurahan Kampung<br />Kelawi, Kecamatan Sungai Serut, Kota Bengkulu, Provinsi Bengkulu</td> </tr> <tr valign="top"> <td width="25%"><strong>Editor in Chief</strong></td> <td width="75%"> <table border="0"> <tbody> <tr> <td title="Google Scholar"><a href="https://uia.e-journal.id/alrisalah/editorialteam" target="_blank" rel="noopener">Ali Akbar Jono</a></td> <td title="Google Scholar"><a href="#"><img src="https://uia.e-journal.id/RujUxYuks/site/images/badrahuyuni/scholar16.png" /></a></td> <td title="Garuda ID"><a href="#"><img src="https://uia.e-journal.id/RujUxYuks/site/images/badrahuyuni/garuda16.png" /></a></td> <td title="Sinta ID"><a href="#"><img src="https://uia.e-journal.id/RujUxYuks/site/images/badrahuyuni/sinta16.png" /></a></td> <td title="ORCID"><a href="#"><img src="https://uia.e-journal.id/RujUxYuks/site/images/badrahuyuni/orcid.png" /></a></td> <td title="Scopus ID"><a href="#"><img src="https://uia.e-journal.id/RujUxYuks/site/images/badrahuyuni/scopus16.png" /></a></td> </tr> </tbody> </table> </td> </tr> <tr valign="top"> <td width="25%"><strong>Abbreviation</strong></td> <td width="75%">islampedia</td> </tr> <tr valign="top"> <td width="25%"><strong>ISSN in LIPI</strong></td> <td width="75%"><a href="https://issn.brin.go.id/terbit/detail/20221223501743922" target="_blank" rel="noopener">2963-6094</a> (online) </td> </tr> <tr valign="top"> <td width="25%"><strong>Subject Areas</strong></td> <td width="75%">Da'wah Management, Islamic Communication, Islamic Education Studies, Fiqh | <a href="https://journal.bengkuluinstitute.com/index.php/islampedia/FOCUSANDSCOPE" target="_blank" rel="noopener">Focus and Scope</a> </td> </tr> <tr valign="top"> <td width="25%"><strong>Language</strong></td> <td width="75%">English (preferred); Indonesian</td> </tr> <tr valign="top"> <td width="25%"><strong>Publication Frequency</strong></td> <td width="75%">2 issues per year (June and December)</td> </tr> <tr valign="top"> <td width="25%"><strong>DOI Prefix (Crossref)</strong></td> <td width="75%"><a href="https://doi.org/10.58222/islampedia.v1i1">10.58222</a></td> </tr> <tr valign="top"> <td width="25%"><strong>Journal Guidelines</strong></td> <td width="75%"><a title="Author Guidelines" href="https://journal.bengkuluinstitute.com/index.php/islampedia/AUTHORGUIDELINES" target="_blank" rel="noopener">Author Guidelines</a> | <a title="Publication Ethics" href="https://journal.bengkuluinstitute.com/index.php/islampedia/PUBLICATIONETHICS" target="_blank" rel="noopener">Publication Ethics</a></td> </tr> <tr valign="top"> <td width="25%"><strong>Journal Policies</strong></td> <td width="75%"><a title="Copyright" href="https://journal.bengkuluinstitute.com/index.php/islampedia/COPYRIGHT" target="_blank" rel="noopener">Copyright</a> | <a title="Open Access" href="https://journal.bengkuluinstitute.com/index.php/islampedia/OPENACCESSPOLICY" target="_blank" rel="noopener">Open Access</a></td> </tr> <tr valign="top"> <td width="25%"><strong>National Accreditation</strong></td> <td width="75%">-</td> </tr> <tr valign="top"> <td width="25%"><strong>Citation Analysis</strong></td> <td width="75%"><a title="Garba Rujukan Digital" href="#" target="_blank" rel="noopener">Garuda</a>; <a title="Dimensions" href="#" target="_blank" rel="noopener">Dimensions</a>; <a title="Google Scholar" href="#" target="_blank" rel="noopener">Google Scholar</a></td> </tr> </tbody> </table> <p> </p> <p style="text-align: justify;"><strong>Nizam : Jurnal Islampedia</strong> publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on da’wah, thought and Islamic education studies related to the social and cultural context in Indonesia and global Islamic society.</p> <p style="text-align: justify;"><strong>Nizam : Jurnal Islampedia</strong> covers paradigms and methodologies on da’wah, thought and Islamic education studies. The journal is published twice a year (every June and December), and each publication contains articles in the field of da’wah, thought and Islamic. The journal presents qualified scholarly articles, which always place Islamic education studies in the central focus of academic inquiry. This journal is a forum for debate for scholars and professionals concerned with Islamic education studies within local and challenging global contexts. The journal invites any comprehensive observation of Islamic education studies as a system of norms in Muslim society. The journal has become a medium of diffusion and exchange of ideas and research findings, so much so that researchers, writers, and readers have interacted in a scholarly manner.</p> <p style="text-align: justify;"> </p> https://journal.bengkuluinstitute.com/index.php/islampedia/article/view/1327 2025-08-10T03:18:03+00:00 Dian Permana dianpermana128@gmail.com Ratri Diana ratridiana5@gmail.com Zohaib Hassan Sain zohaib3746@gmail.com

<p style="line-height: 150%;"><span lang="EN-GB">Manajemen pemasaran syariah pada industri kosmetik merupakan topik yang berkembang seiring dengan meningkatnya kesadaran konsumen akan produk halal, khususnya di kalangan muslim. Penelitian ini bertujuan untuk menganalisis bagaimana Wardah, sebagai merek kosmetik halal terkemuka, menerapkan prinsip-prinsip syariah dalam strategi pemasarannya. Dengan menggunakan pendekatan studi kasus, penelitian ini mengeksplorasi elemen-elemen pemasaran syariah seperti produk, harga, distribusi, dan promosi dalam konteks Wardah. Temuan penelitian menunjukkan bahwa Wardah berhasil memadukan nilai-nilai syariah dalam strategi pemasarannya, yang memperkuat posisinya sebagai pemimpin di pasar kosmetik halal.</span></p>

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