https://journal.bengkuluinstitute.com/index.php/JoSSH/issue/feedJournal of Social Science and Humanities2026-02-11T15:58:50+00:00Open Journal Systems<p><em><strong>Journal of Social Science and Humanities</strong></em> (<strong><em>JoSSH</em></strong>) ISSN <strong><a href="https://portal.issn.org/resource/ISSN-L/2962-6021" target="_blank" rel="noopener">2962-6021</a></strong> (Online) is a peer-reviewed, open-access journal on social sciences and humanities published by GAYAKU PUBLISHER in January-June, and July-December.</p> <p><em><strong>Journal of Social Science and Humanities</strong></em> (<strong><em>JoSSH</em></strong>) focuses on the applications of social sciences and humanities theories and methodologies and provides an intellectual platform for the researchers and scholars to pursue an interdisciplinary approach to create new knowledge, solution, and improve quality on issues pertaining to humans and society. </p>https://journal.bengkuluinstitute.com/index.php/JoSSH/article/view/1752Dampak Paparan Iklan dan Konten Promosi Judi Online terhadap Perilaku dan Persepsi Masyarakat Indonesia: Analisis Mekanisme Persuasi Digital, Targeting Audiens, dan Implikasinya terhadap Perlindungan Konsumen di Platform Media Sosial2026-01-11T04:43:01+00:00Parwito Parwitoparwitougm@gmail.comSalamunsalamun@gmail.comEdi Susilo susiloagr@gmail.comLinda Astuti linda@gmail.comPrio Susanto prio@gmail.comDyah Noor Intandyah@gmail.comTri Wahyuniarti tri@gmail.comDeni Dwi Cahyadeni@gmail.com<p>Penelitian ini menganalisis dampak paparan iklan dan konten promosi judi online terhadap perilaku dan persepsi masyarakat Indonesia dalam konteks perlindungan konsumen digital. Dengan menggunakan pendekatan kualitatif-kuantitatif melalui analisis konten, survei terhadap 150 responden, dan wawancara mendalam terhadap 25 informan, penelitian ini mengungkap mekanisme persuasi digital yang digunakan dalam iklan judi online serta dampaknya terhadap pembentukan sikap dan perilaku masyarakat. Hasil penelitian menunjukkan bahwa 67,8% responden terpapar iklan judi online minimal 3-5 kali per hari melalui platform media sosial, dengan tingkat efektivitas persuasi mencapai 42,3% pada kelompok usia 18-35 tahun. Analisis mengidentifikasi lima mekanisme persuasi utama: normalisasi melalui narasi kemenangan, penggunaan influencer dan selebriti, strategi targeting berbasis algoritma, manipulasi psikologis melalui teknik FOMO dan scarcity, serta eksploitasi celah regulasi platform digital. Framework konseptual yang dikembangkan menunjukkan bahwa paparan iklan judi online mempengaruhi tiga dimensi utama: perubahan persepsi terhadap normalitas judi, pembentukan intensi perilaku, dan kerentanan terhadap kecanduan. Studi ini juga mengidentifikasi keterbatasan mekanisme perlindungan konsumen yang ada, termasuk lemahnya enforcement regulasi, minimnya literasi digital masyarakat, dan ketidakefektifan sistem pelaporan konten berbahaya. Implikasi kebijakan mencakup perlunya penguatan regulasi iklan digital, peningkatan literasi digital dan kesadaran risiko, serta kolaborasi multi-stakeholder antara pemerintah, platform digital, dan masyarakat sipil dalam menciptakan ekosistem digital yang lebih aman dan bertanggung jawab.</p> <p><strong>Kata Kunci: </strong><em>iklan judi online, persuasi digital, media sosial, perlindungan konsumen, targeting algoritma, literasi digital, regulasi platform digital</em></p>2025-12-30T00:00:00+00:00Copyright (c) 2026 Parwito Parwito, Salamunhttps://journal.bengkuluinstitute.com/index.php/JoSSH/article/view/1810Marketing Communication Strategy of Fruit Vendors in the Purwodadi Traditional Market in the Era of Increasing Online Fruit Sellers2026-02-11T15:58:50+00:00Yori Manis Tikayori@gmail.comLevy Oktridartilevi@gmail.comHania Sumarnihania@gmail.comHeni Indrianiheni@gmail.comImron Rosyadiimron@gmail.comFanroFanro@gmail.com<p>The rise of digital technology and the increasing use of online selling platforms have significantly transformed consumer purchasing behavior, including the purchase of fresh fruits. Fruit sellers in the Purwodadi Traditional Market face substantial challenges in retaining customers and increasing purchase interest amid intense competition with online fruit vendors. This study aims to analyze the marketing communication strategies employed by traditional fruit sellers in response to consumer behavior shifts in the digital era. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observations, and documentation involving fruit sellers, buyers, and vendors who also utilize online platforms. The results indicate that verbal and nonverbal face-to-face communication remains the most effective strategy in building trust and emotional closeness with consumers. Sellers have also begun adapting by implementing simple promotional strategies, such as onsite discounts and product updates via WhatsApp Story. Furthermore, service quality is a key differentiator compared to online vendors. However, traditional sellers still encounter challenges related to digital marketing skills, price competition, and limited use of online tools. The study concludes that combining interpersonal communication with basic digital promotional strategies can effectively enhance the competitiveness of traditional market sellers.</p>2025-12-30T00:00:00+00:00Copyright (c) 2026 Yori Manis Tika, Levy Oktridarti, Hania Sumarni, Heni Indriani, Imron Rosyadi, Fanro