The Influence of Advertising and Testimonials Against Online Shopping Purchasing Decision Followers in Kedaicemilanbabyblue Instagram
DOI:
https://doi.org/10.58222/jossh.v2i2.261Keywords:
Advertising, Testimonials, Purchasing DecisionAbstract
This study aims to determine the effect of advertising and testimonials on the decision to purchase online shopping followers in kedaicemilanbabylue. In this study using AIDCA theory that explains the elements of attention, interest, desire, conviction, and action is used in the manufacture of ads and testimonials that affect the purchase decision followers to shop online on kedaicemilanbabyblue intagram. The method used is quantitative method. The results of the first hypothesis of this study is advertising significantly influence the decision with the percentage of the calculation of 79.3%. the second hypothesis states that the testimony significantly influence the purchase decision with a value of 63.2%. third hypothesis result is advertisement and testimony together influence to purchase decision with value 95.8%. thus there is 4.2% influence of other variables not examined in this study. The results of this study suggest that in influencing purchasing decisions online followers are more dominantly influenced by advertising than with testimony. This is in line with the thoughts in AIDCA theory which explains that ads formed with the elements of attetion, interest, desire, conviction and action will be able to attract potential customers in making purchasing decisions about a product offered in the ad
References
Abidin, Zainal. 2010. TESTIMONIAL: Ketika Pelanggan Anda Jadi Ujung Tombak Tenaga Marketing & Penjualan yang Paling Militan. Yogyakarta: Alaz Self Publishing.
Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktis. Jakarta: Rineka Cipta.
Armstrong, Gary dan Kotler, Philip, 2008, Prinsip-Prinsip Pemasaran, Edisi 12, Erlangga: Jakarta.
C.A. van Peursen, Susunan Ilmu Pengetahuan Sebuah Pengantar Filsafat Ilmu, (terjemahan J. Drost), PT. Gramedia, Jakarta, 1989, halaman 82.
Damono, Sapardi Djoko. 2004. Puisi Indonesia Mutakhir. Bandung: Remaja Rosdakarya
Griffiths, A. (2011). Iklan Powerful untuk Bisnis Anda Berawal dari Buku Ini! Jakarta: Tangga Pustaka
Griffin, Ricky, W. 2004. Manajemen, Edisi Ketujuh, Jilid 2. Jakarta: Erlangga.
Handoko, T H. 2004. Manajemen Personalia dan Sumberdaya Manusia. BPFE,. Yogyakarta.
Henry N. 2004. Public administration and public affairs, 9th ed. Upper Saddle River, New Jersey: Pearson Education, Inc.
Jaiz, Muhammad. 2014. Dasar-Dasar Periklanan, Yogyakarta: Graha Ilmu
Junaedi, Fajar. 2013. Komunikasi Politik: Teori, Aplikasi dan Strategi di Indonesia. Penerbit Buku Litera. Yogyakarta.
Kasali, Rhenald. 1995. Manajemen Periklanan – Konsep dan Aplikasinya di Indonesia, Jakarta : Pustaka Utama Grafiti.
Kotler, Philip dan Keller, Kevin L., 2007, Manajemen Pemasaran, Edisi 12, Indeks: Jakarta.
Kotler, Philip, 2005, Manajemen Pemasaran, Edisi 11, Indeks: Jakarta
Kotler, Philip dan Keller . 2009. Manajemen Pemasaran, Edisi 13. Jakarta : Erlangga.
Kotler, Philip & Amstrong. 2003. Dasar-Dasar Pemasaran, PT. Indeks Kelompok, Jakarta : Gramedia
Mahanani, Nurcahyo. 2003. Periklanan Promosi Aspek Tambahan Komunikasi Terpadu. Jakarta: Erlangga.
Mangkunegara. 2011. Manajemen Sumber Daya Manusia. Perusahaan. PT.Remaja Rosda Karya, Bandung.
McLeod, Ray dan George Scheel. 2007. Sistem Informasi Manajemen. Terjemahan Ali Akbar dan Afia. Salemba Empat: Jakarta
Said, Zaim dan Hamid Abidin. Menjadi Bangsa Pemurah : Wacana dan Praktek Kedermawanan Sosial di Indonesia. Jakarta: Piramedia. 2004
Sciffman dan Kanuk. 2008. Perilaku Konsumen. Edisi 7. Indeks: Jakarta.
Schiffman, Leon dan Kanuk (2010). Costomer Behavior (Ninth Edition). New
Jersey : Prentice Hall
Setiadi. 2010. Perilaku Konsumen Edisi Revisi. Cetakan Keempat. Kencana: Jakarta.
Shimp, Terence A. 2000. Periklanan Promosi. Jakarta: Penerbit Erlangga
Sugiyono. 2003. Statistika untuk penelitian. Bandung: Alfabeta.
Sugiyono. 2010. Metode Penelitian Kuantitatif dan Kualitatif. Bandung: Alfabeta.
Sugiyono. 2013. Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta. Bandung.
Suhandang, Kustadi, Periklanan, Manajemen, Kiat dan Strategi, Nuansa, Bandung, 2005.
Sugiyono. 2010. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta. Bandung.
Tjiptono, Fandy, 2008, Strategi Pemasaran, Edisi 3, ANDI:Yogyakarta.
Tjiptono, Fandy.2008. Strategi Pemasaran, Edisi Ketiga. Andi, Yogyakarta.
Peter, J.Paul &Jerry C.Olson. 2008. Consumer bahavior perilaku konsumen dan strategi pemasaran. Jakarta: Erlangga
Widjaja, Gunawan. 2003.Jual Beli, Jakarta: PT. Raja Grafindo Persada.
Widyatama, Rendra. 2007. Pengantar Periklanan. Jakarta: Pustaka Book Publisher.
Winardi. 2010. Kepemimpinan dan Manajemen. PT. Rineka Cipta,Jakarta
Densa,Eddi Putra Barhmana, Dr. Ida N. Relawan .2016. PENGARUH KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN CD JKT48 DI BANDUNG. Proceeding of Management : Vol.3, No.3 December 2016
Johar, Diah Syafita,dkk . 20015. PENGARUH AIDA (ATTENTION, INTEREST, DESIRE, ACTION) TERHADAP EFEKTIFITAS IKLAN ONLINE. Jurnal Administrasi Bisnis (JAB)|Vol. 26 No. 1 September 2015| administrasibisnis.studentjournal.ub.ac.id
Nurdiati, Sri; Barus, Baba; Prasetyo, Dwi. 2008. Pengembangan Sistem Informasi Geografis Tindak Kejahatan Multilevel Berbasis Web. Jurnal Ilmiah Ilmu Komputer Vol 6, No 1
_1.png)
